Sunday, 24 February 2013

Day 55



Day 55 of my THREEHUNDREDANDSIXTEEFIVE challenge has me inside this Atticus tee; the first Atticus T-shirt I ever owned in fact.
I purchased this tee back when the label was still in its infancy and defining its core values with side projects such as the first Dragging The Lake record.

The design is pretty unusual. The text element of the brand's logo tends not to have a fixed typeface from article to article, and in this case, a different typeface has been used for every letter. If I'm honest, I'm not a huge fan of this mechanic. I appreciate that the appeal is a punk-style mismatched collection of cut and paste characters, but I think the 'a' at the start overwhelms the design, being as it's lowercase and yet the largest (how very ‘punk’ of you, a).
The rest of the design is definitely more attractive. The 'dead bird' device developed by Dylan Anderson is echoed throughout a twisted array of vine-like garden gate decoration composing a frame around the text. It also appears on the sleeve tag wrapped around the right seam. And as is the case of most modern T-shirts birthed out of a rough and ready skate/underground/music culture, the whole design is purposefully distressed in aesthetic with blocks of jagged white and heavily scratched details.