Tuesday, 9 April 2013

Day 99



I do love it when a 'first' presents itself to my THREEHUNDREDANDSIXTEEFIVE challenge. Today's donated tee has been delivered loaded with 'firsts' so you can imagine how loved up I am right now.
For starters, it's the first tee donated by Ann Arbor T-shirt Company, based all the way over in Michigan, US (another great effort put forth by our American cousins by the way).
Secondly, it's the first tee I've received which directly quotes an American Football coach, with annunciation and intonation intact.
Finally, it's the first tee of the challenge to have this quote readily available for public viewing via numerous YouTube video clips, such as this one.

Matt over at Ann Arbor T-shirt Company tells me that Brady Hoke is the latest head Football coach of the Michigan Wolverines and spawned the now famous quote during an interview with a journalist about it. Seizing the comedic moment immediately, the tee designers splashed the slogan across brightly coloured garments and now flog them on game day Saturdays.

The typeface and aesthetic of the slogan invokes all the usual connotations of American sports apparel which is a nice twist on the context.

As well as 'firsts', this tee has also brought with it a "second" in as much as it's the second sports based design I've worn in a row, which actually was not intentional.

See more from Ann Arbor T-shirt Company via their Twitter account

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