Day 128

I'll be honest, my initial thought upon unwrapping this item was "Oh crap, they've sent a pie. A very very cold Spanish pie."
I know my Spanish isn't up to much, but I'm fairly certain there's no direct lingual correlation between T-shirts and junk food.



Fortunately, the takeaway container housing Day 128's donated T-shirt is simply a clever gimmick employed by graphic design group Lapso who shipped this donation to me from their head office over in Burgos, Spain - another amazing international (and the first European) contribution to my challenge!

I've been eagerly awaiting this tee ever since I received a fantastic email about a month ago from Coco, the head of communication and marketing at Lapso. It was a thing of beauty; truly the greatest email I'd received in conjunction with my challenge yet.
I've tried multiple times to encapsulate the spirit of the email in my own writing, but I simply can not do it justice, so below are some excerpts directly from Coco's message:

"We are currently trying to make a living doing what we love, trying this in the middle of an economic recession and under the conditions we have right now in Spain is crazy, we know, but we are working very hard to make our dreams come true. For the time being, our only reward is the satisfaction of developing impeccable projects, and we have made our philosophy of work out of that."

"I tell you all of this because I want you to know that wearing our T-shirt you are not just doing some advertising while achieving your goal, you are also helping a bunch crazy motherf*****s change the world."

Did you read that?
My challenge is helping change the world.
It is igniting the passion of some crazy mother-flippers out in Spain so that they design things even harder than before.
That is HUGE.
I mean, that is way beyond the scope of achievements my challenge was aimed at when I dreamt it up. All I wanted to do was see if it was possible to source and wear 365 different T-shirts - I had no idea I'd be playing an integral role in giving a foreign country's economic down-turn the two-finger treatment.

Then again, this isn't the first time my challenge has made an impact in Spain. Upon reviewing my website's activity statistics, I see that my challenge is very popular in the UK, the US and rather surprisingly, Spain. Quite a bar has formed above the label marked 'es' on these graphs, indicating that the world's third largest congregation of T-shirt fanatics resides there.
Now I'm eager to see how that bar will climb after hitting 'publish' on today's post.

Interesting side note - the text printed on the takeaway container lid roughly translates as "If you do not eat now, I will eat tomorrow", which I've chosen to interpret as "seize an opportunity before someone else does", or, "You didn't eat this T-shirt, so now I'm posting it to some fella in England".

Viva España!

See more from Lapso via their Twitter Account