Saturday, 10 August 2013

Day 222



As I look around this pleasant Saturday afternoon BBQ, I realise that I stand out quite prominently. Not just because I seem to be one of the very few people who has foregone bringing an infant of some kind with me (all I brought was beer and chicken drumsticks), but because I am covered in skulls. Dark and monstrous skulls that heavily contrast the joviality of the event. 'Skulltastic' is probably not a word, and yet, it seems to be the only word best befitting Day 222's (satisfying alliteration) THREEHUNDREDANDSIXTEEFIVE challenge T-shirt, for it is covered in skulls. There are skulls on the front, skulls on the back - even skulls within skulls within the brand name text.

Skulls.

No Fear is a brand I can't quite place.
Their use of raw, grungy design elements, dark colouring and urban themed illustration should place them firmly in the extreme sportswear camp. As should their penchant for skulls. Yet I find their garments are most readily available in stores like JD Sports and Sports Direct - tracksuit emporiums for crack-addled teenagers hailing from street corners up and down the country who've managed to mug the funds together to buy pairs of trainers that they end up stealing anyway.
It just doesn't seem right to me.

As I mentioned, this design features a large volume of skulls, starting with a base of grey printed ones layered and overlapping from the top right shoulder down to the centre near the bottom. Across the chest, over this bed of dark skulls, is a hollow, block-based rendition of the 'No Fear' brand name spanning the full width. Within the hollows are yet more skulls of varying shape and design, each brightly coloured and fighting for space. The whole combination is amazing - I really like this T-shirt and I'm very impressed with the design.
I now find myself standing among chicken drumsticks and babies wondering where it was that I bought this T-shirt many years ago.

Oh.

I think it may have been Sports Direct.

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