Day 329

This is very cool.

About a week ago a package was delivered to THREEHUNDREDANDSIXTEEFIVE T-shirt challenge all the way from Ohio. Inside was a single T-shirt donation sent by Alex, lead designer at First & Lexington. The garment is pretty straight forward; a soft, burgundy, light-weight tee carrying a solid white print on the front of the apparel brand's logo.

What's especially cool about it though is the tag fixed to the label. On the back of the tag, scrawled in black marker, is the notation "33 of 100".
You see, First & Lexington generate limited edition work; capped print runs that uphold the brand's manifest to counter the notion of 'fashion'. Alex and co-founder Grant detest the idea of people paying obscene amounts of cash just to wear the same clothing as everybody else, which is why from day one they established their brand differently. They aimed to create a community-friendly brand that encouraged people to find their own style among what's on offer. By limiting their print runs, they're preventing any single image or ideal from taking control.

For me, it's quite an honour to have been sent one of their limited edition tees. I am now number 33 of a possible 100. There are at least 32 other people on this planet who own a copy of this garment - only 100 people of 66 billion can ever get their hands on one of these tees and I am among that privileged few. That's a bit mind-blowing isn't it?

To have been accepted into the First & Lexington community, even if it is just for a day, feels very very cool.

See more from First & Lexington via their Twitter account.