Saturday, 7 December 2013

Day 341



For Day 341 of my THREEHUNDREDANDSIXTEEFIVE T-shirt challenge I am wearing a tee that's traveled to me all the way over from Minsk. My good friend Ieva donated it to my project after sourcing it in a shopping centre whilst on a somewhat downbeat trip to Belarus Fashion Week earlier in the year.
Ieva heads up Fashion Bloc - an advanced fashion website documenting the activities of clothing designers operating in the Eastern blok countries. I'm pleased to say I was able to help her with this venture by putting the website together.

She tells me that a credible fashion scene has not yet found prominence in Belarus; in fact, it's actually languishing compared to Western standards. As she puts it:

"I knew I was going to donate a T-shirt to your project but I was waiting for a perfect opportunity.
It was my first time in Belarus, maybe my last. Perhaps you won't go there, or maybe not so soon, so I thought that these T-shirts would become quite exotic with a post-soviet vibe. I wanted to get something even more exotic (proper Soviet style) but I decided to keep it cool. This was literary the only T-shirt that was actually decent
".

So there you have it. Thanks to Ieva and her industry knowledge, I am now wearing the finest fashion export Belarus has to offer. If I were in Belarus right now, people would be photographing me without knowing necessarily why.
The design serves to promote the Belarusian capital in a pseudo logo format, set against a faded green circle with dark grey speckled effects, as well as the global coordinates of the city.
If any Belarusian designers are reading this right now, this is more the direction you need to be heading.

Glad I could help.

See more from Fashion Bloc via their Facebook account

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