Wednesday, 28 August 2013

Day 240



Minneola, New York, is the home of creative design agency Fat Guy Media and for Day 240 of my THREEHUNDREDANDSIXTEEFIVE challenge, my chest is the home of their logo.
Some time in the recent past, Virginia based Custom Ink were commissioned by the agency to print up some green promotional T-shirts bearing their logo and web address details, one of which Custom Ink has kindly donated to my project.
Surprisingly, it fits me well. I'd have assumed a creative agency called Fat Guy Media would have opted to take the hilariously gimmicky route of ordering nothing but XXL sized tees for all their staff regardless of stature - the ultimate and literal embodiment of their brand. I can imagine it now; a pristine, modern, studio space filled with designers slumped over their Think Pods under the weight of excess T-shirt fabric, relentlessly prising themselves free from elevator and fridge doors all day long. All of their photocopies print in green as baggy sleeves constantly drape over the glass, and a staple excuse for tardiness would be 'high winds'.

Admittedly productivity would be down but the brand image would be working damn hard!

Other suggestions I have for the agency include bacon in the water cooler, absolutely no company gym or medical plan and deliberately undersized desks and chairs.

See more from Custom Ink via their Twitter account

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THREEHUNDREDANDSIXTEEFIVE Project

Hi, I’m Andi Best and I’m a regular guy, rising to an irregular challenge.

People tell me I have a lot of T-shirts. These people are not wrong, it’s true, I do.

But one person went as far as to tell me I have so many T-shirts, I could probably wear a different one every day. This is obviously not true, but it got me thinking - what if I could wear a different T-shirt every day? What if I never wore the same T-shirt twice for an entire year?

Challenge accepted

I have created project THREEHUNDREDANDSIXTEEFIVE which, beginning January 1st 2013, will track my pro gress sourcing and wearing a different T-shirt every day for the next 365 days – and I’m going to need your help to do it…

TAKE PART HERE