Friday, 1 November 2013

Day 305



Unless I'm mistaken, this is the first time that this has occurred during my THREEHUNDREDANDSIXTEEFIVE T-shirt challenge. I have received a T-shirt donation from a brand who are not yet live.

Rella are currently in the middle of their launch campaign; their products are not yet available to the public meaning that the opportunity to showcase and review one on my blog is WORLD EXCLUSIVE. I am one of the first online resources to display a Rella tee ahead of planned distribution, which is incredible! It is very humbling to know that my goofy year-long project has been embraced by the brand at such a critical stage of its journey.

Maryam from the company explains that though the webstore hasn't yet gone live, users can still visit the website and watch the captivating video ad that's been promoting the clothing label so far.

As for the sneak-preview T-shirt that adorns me today, I can confirm there's strength in the brand. I've only been wearing it half a day and the positive feedback is amassing. The tiger logo is positioned centrally in a circle surrounded by an otherwise modest design. A few plain snippets of text convey the established date, or rather, the 'breeding since' date, as well as further emphasis on a London basecamp. As a flagship T-shirt, it does well to convey the company ethos of 'taking pride' and 'unleashing' your personal lifestyle. Rella is definitely going to be a label to watch.

Get ready for Rella by subscribing to their Facebook, Tumblr and Twitter channels.

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THREEHUNDREDANDSIXTEEFIVE Project

Hi, I’m Andi Best and I’m a regular guy, rising to an irregular challenge.

People tell me I have a lot of T-shirts. These people are not wrong, it’s true, I do.

But one person went as far as to tell me I have so many T-shirts, I could probably wear a different one every day. This is obviously not true, but it got me thinking - what if I could wear a different T-shirt every day? What if I never wore the same T-shirt twice for an entire year?

Challenge accepted

I have created project THREEHUNDREDANDSIXTEEFIVE which, beginning January 1st 2013, will track my pro gress sourcing and wearing a different T-shirt every day for the next 365 days – and I’m going to need your help to do it…

TAKE PART HERE