For Day 317 of my THREEHUNDREDANDSIXTEEFIVE T-shirt challenge I am wearing this donated tee all the way from Sweden! Pretty exciting stuff - that's another first-time nation to join the challenge donation role-call!
Lydia at Cheap Monday told me there was no doubt that the brand would want to get involved in my year-long, 'nutty' T-shirt wearing project, and so a few days later, this cynical design arrived in my Post Tube.
As you can see it's a play on the famous Have A Nice Day smiley face phenomenon that spread across the globe back in the 90's.
Here, in the real world, a couple of lightyears away from make-believe marketing world, nobody actually has a nice day. Everybody has perfectly average days of no lasting consequence whatsoever. Inevitably people will have tragically awful days when their houses manages to flood and burn down at the same time, and very occasionally, people will have marvellous days when a solid gold penguin mysteriously appears in their bathrooms whilst they're trying out one of their wife's exotic shampoos (which by the way, was excellent), and proceeds to grant all of their wishes.
But never will anyone look back on the day they just had and conclude it was 'nice', regardless of how many service phone lines, fast-food clerks, or yellow faced graphics instructed them to ensure otherwise.
Cheap Monday, enlightened by this observation, have produced this very honest design that retracts the sentiment the moment it's made. A large painted cross defaces the emblem accompanied by the text 'Never Mind', ensuring that nobody faces their day ill-prepared with unrealistic quotas about how nice it should be. It's a public service T-shirt designed to manage expectations, and as a result, I expect to have a painfully predictable Wednesday...
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