
I am now more or less exactly half way through my THREEHUNDREDANDSIXTEEFIVE challenge. 50% of the project is complete, for as many T-shirts as I have worn, there are about as many left to wear.
This is taking forever!
Earlier in my THREEHUNDREDANDSIXTEEFIVE challenge, I relayed the grisly details of a giant octopus attack that devastated the beaches of Brighton and claimed the lives of several hipsters.
The Head Of Tourism for Brighton and Hove expressed his concerns that the incident would have a negative affect on tourism and trade in the area, when in fact, the hype caused exactly the opposite. The monster drew record crowds in the weeks following the attack, resulting in a line of promotional T-shirts be printed, hence the story appearing here in my challenge in the first place.
Now that the public interest in the story has subsided, it seems those unimaginative marketing bods have been at it again, devising a new 'creature from the deep' style ploy to bring back the crowds for this year's summer season.
This time, the terrorist is a shark. A shark who enjoys nothing more than to attack. And drink heavily.
A shark themed bar has already opened up in the centre of town bearing the rather imposing slogan "Get Smashed At The Shark Attack - Drink As Much As You Can", presumably encouraging patrons to become inebriated enough to believe that the manager in a shark suit is an actual threat.
The matter of whether or not the existence of the shark is genuine has done nothing to slow the commercial conveyor belt and commemorative T-shirts are so fresh you can still smell the Photoshop layers.
For Day 183 of my THREEHUNDREDANDSIXTEEFIVE challenge I am wearing one of said Shark Attack bar tees, donated to me by my brother. It features a dual fabric effect around the lining and a small emblem of the bar logo on the left breast. On the back, a full design of the slogan and logo is both printed and stitched with a cut-away layered fabric ring around the artwork.
Disappointed with the lack of any real danger present on Brighton beach, (and hopefully the fact that this tee is a dreaded V-neck), my brother banished it to my challenge, knowing that I would see through all the spin and out the shark as a fraud.
Jolly right.
Take this you marketing sharks.
Thanks Rob!
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